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IN THIS MOMENT - Premiere 'WHORE' Music Video

IN THIS MOMENT are proud to unveil 'Whore' in its full cinematic splendour, check it out here....

The video has a stark voyeuristic feel, combining the theatrical aplomb that marks IN THIS MOMENT's live performances with visuals that are as compelling as they are disturbing. Directed by Robert Kley, who was also at the helm for the band's "Adrenalize" and "Blood" videos, "Whore" co-stars MOTIONLESS IN WHITE frontman Chris Motionless. "His look is so perfect for the dirty vintage feel of the video, and he was a perfect gentleman while being violated by me," says IN THIS MOMENT frontwoman Maria Brink.

"I knew how amazing placing the visual arts to 'Whore' would be when we wrote it, and I have been waiting to release this video since we recorded the song," Brink continues of the band's new video. "I am so passionate about the concepts and every single detail that goes into shooting a music video, and I created my own stimulating visual metaphor to make this - I am grateful to have worked with Robert Kley again, he always seems to help me bring what I see in my mind to life. 'Whore' is a song that pushes boundaries, and I needed the video to do the same. The song is about taking back control. It is about rising above and finding the power within ourselves. I hope everyone enjoys it!"

Adds IN THIS MOMENT guitarist Chris Howorth: "'Whore' is one of my favorite songs on 'Blood' and the video is the best we have created to date - it's just as creepy and sexy as our live show, with a bunch of extra surprises. Maria really outdid herself on this one... this is her twisted vision brought to life, enjoy!"

'Whore' continues to climb at US radio, where the track currently sits at #17 on the Active Rock charts. The song is the third single from IN THIS MOMENT's breakthrough album 'Blood' - released in August 2012 on Century Media Records, it marked the highest debut of the band's career, entering the US Billboard Top 200 at No. 15 and surpassing 200,000 in sales on last week's SoundScan charts.

IN THIS MOMENT are kicking off 2014 in North America with THE HELLPOP TOUR II that is also featuring their label mates in BUTCHER BABIES. Set to launch January 2 in Portland, OR, the 16-city tour wraps January 25 in Cape Coral, FL, where the band will then make a return engagement on the Shiprocked Cruise cruise January 26-30, which is also featuring their label mates in LACUNA COIL and BUTCHER BABIES and which sets sail out of Miami, FL, to Great Stirrup Cay, Bahamas. For more information, visit

Maria Brink had this to say about her provocative photo shoot to promote "Whore": "I decided to pose nude for the visual art for 'Whore' to evoke a raw vulnerable emotion. The word WHORE written down my back and the dunce cap symbolize me placing myself on the stake for those who are suffering, and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand. We are resilient beings and need to realize our incredible strengths. I will not bow down to others perceptions of me. I will only rise in the name of art, love and music."

Also, stay tuned for new about IN THIS MOMENT’s upcoming DVD.


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Writer: Anthony May
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