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Committed to supporting music and emerging artists around the globe, Hard Rock International has hosted more than 28,000 live music events worldwide every year. Hard Rock’s music activation began in London with Hard Rock Calling in 2006. Over the festival’s eight-year history, Hard Rock Calling grew to be one of London’s most celebrated music events, welcoming iconic performers and becoming a stage for moments of music history. Now known as Hard Rock Rising, the music festival program continues to be a platform to share the brand’s commitment to music.

The brand continue...